MLS integration and custom development on Salesforce

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MLS integration and custom development on Salesforce


Hawaii Life, a prominent Real Estate brokerage specializing in the Hawaiian Islands, sought to elevate its operational efficiency and client services through advanced Salesforce integrations and customizations.


  1. MLS Integration:
    • Hawaii Life collaborated with multiple MLS’s across the Hawaiian islands. The challenge was to establish a robust link between these MLS systems and Salesforce, ensuring real-time updates of listing information for their clients.
  2. Lead Integration:
    • Streamlining communication, Hawaii Life aimed to seamlessly integrate all inquiries generated from their website with the Salesforce platform. This integration aimed to enhance lead management processes and improve responsiveness to client queries.
  3. Analytics for Insight:
    • Seeking actionable insights, Hawaii Life wanted to monitor and analyze key metrics such as listing views on their website. The objective was to have this valuable data readily available within Salesforce for informed decision-making and strategic planning.


  1. MLS Integration with Salesforce:
    • Our team successfully implemented a robust MLS integration solution using Frozen Fish Developments’ platform. This involved connecting to various MLS technologies, including RETS (Real Estate Transaction Standard) and RESO Web API endpoints. This ensures that agents have seamless access to the latest and most accurate listing information across the Hawaiian islands.
  2. Lead Integration via:
    • Frozen Fish Development supported Hawaii Life’s web developer by providing a custom plugin that seamlessly integrates with Salesforce. This facilitates the smooth ingestion of leads and inquiries from their website.
  3. Custom Analytics:
    • Collaborating with Hawaii Life, Frozen Fish Development gathered and imported specific metrics from their website. This information is now stored in Salesforce, allowing for efficient data mining and custom reporting to identify trends on their website.


Frozen Fish Development and Hawaii Life’s ongoing partnership has led to the follow key results.

  • Real-time Listings for Agents:
    • Hawaii Life equips its agents with the latest listings data in near-real-time, enabling them to provide enhanced service to clients by having comprehensive information for home searches.
  • Ongoing Collaboration with Frozen Fish Development:
    • Frozen Fish Development maintains a close partnership with Hawaii Life, consistently working on new projects and customizations for their Salesforce platform.
  • Efficient MLS Integration:
    • Hawaii Life now experiences a seamless flow of up-to-date listing information from multiple MLSs directly into Salesforce, ensuring a reliable and comprehensive property database.
  • Streamlined Lead Management:
    • The integration of website inquiries with Salesforce through custom REST APIs has significantly improved lead management processes. This results in quicker response times and enhanced client engagement.
  • Data-Driven Decision-Making:
    • Custom analytics implementation provides actionable insights into website metrics, empowering Hawaii Life to make informed decisions and refine marketing strategies.
  • Salesforce Customization for Specific Needs:
    • Leveraging Salesforce custom development via APEX, APEX Triggers, and Visualforce, Hawaii Life has successfully tailored Salesforce to meet their specific needs, enhancing overall efficiency and client satisfaction.

Hawaii Life



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